DETECTING CONTENT EFFECT IN REAL-TIME

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The standard rules of engagement have changed and there is no doubt the audience today is craving a meaningful relationship especially with the content they consume online.

If we go back to the basics, the real purpose of an ‘honest content marketing effort’ is to make a connection with the consumer. The intention is to create the maximum impact with your content. But, things are not easy in the real world! Not all content gets equal love. There’s always a top tier of ‘well-optimized winners’ that provide an outsize portion of your returns.

We know that quality content is not cheap to produce. That’s why it’s important that you should invest in the tools that help you increase the impact of the content. Simply speaking, you need to identify and invest in the content winners. But, how should we find the real winners?

How do you create meaningful connection with the audience & standout amidst strong competition? Should you rely on traditional historical reports?

Well, historical reports seem like an outdated option. Isn’t it a better strategy to understand and analyze the content that is presently working for you and optimize it further to make it better. The fact is, we live our life in real-time. Then why we don’t measure the social reach of our content the same way? Why create your editorial calendar based on an analysis that happened yesterday?

This is where a tool like  helps you establish your digital authority by showing up-to-the-minute information.

 is also leading the next wave of the real-time data revolution that would deliver the competitive edge. ‘Real-Time’ being the operative word here.

But, what exactly is real-time?

You see, the standard speedometer on your car dashboard is the most common example of a real-time system helping the end-user. You probably use the speedometer to take the best ‘live decisions’ on the road. Likewise, the content creators today need real-time information to optimize the level of engagement of the end users.

For example, these are some real-time metrics that existing report templates in  will produce:

  1. Social actions
  2. Engagement indicators
  3. Social sentiments
  4. The top performing content
  5. Different traffic sources
  6. Practical user analysis

For , the main purpose is to help the editors, publishers, and the content managers to make the crucial decisions on-the-fly. In fact, using real time data to arrive at important business decisions is not new. Roughly every analytics software in the market has some sort of ‘real-time’ component attached.

But, why is real-time better than historical old data?

Before we answer that, you need to buckle up. There are undeniable realities that we need to face right now.

  • The articles & videos have a tiny shelf life.
  • Additionally, nearly 90% of the content is redundant and gets lost in the jungle.
  • Virality is a rare phenomenon

When competition is huge, do you think it’s a good idea to measure the data in the old form? Do metrics like page views, unique monthly visitors, or clicks that may have already happened in the past still relevant in the present moment?

That’s why it’s important for a publisher to realize the power of real-time analytics. You require immediate feedback so you can invest your energy in the right channels without wasting any more time. Invest your energy in relevant data points like audience engagement, audience growth, social sharing, traffic channels and so on..
Because at the end of the day, it’s important to know how the end users are reacting to your content.

Is there a traffic spike?
Are the end-users liking it?
How many people are there on the site?
Do you need to optimize the content right now?
What about other platforms?
Which traffic sources are actually showing promise?

That is where  comes into the picture. You get every bit of this information at the drop of the hat (..and no you don’t have to be a data nerd to read. The real-time information is available on a simple, easy to decipher dashboard!)

A detailed look at what’s reported in the  dashboard

Best content – Identify the best performing content and once the content is out there, measure the effect of changes based on real-time data.

Content measurement – Once you’ve posted an article or a video,  will immediately monitor the actual social traffic and reactions of internet users and measure the reach of your piece.

Find user preferences identifies the top 10% of the content that generates 90% of the traffic among the online users within your niche. This is the best way to track the publications that users prefer.

Benchmark your creators – Helps you rank the content creators in order of their proposed reach. This way you can invest in the right person/team who generates the highest number of social actions.

Compare media – You can easily compare data from all three platforms be it owned, paid, and earned. The three kind of media remain well-connected while  produces holistic reports.

Customized metrics – The hourly overview offers a quick comparison across multiple metrics in an easy to read graphical form. You can also customize the metrics that are important for your own business.

Overall picture – You get a complete idea about social actions with a detailed user analysis, social sentiments from various traffic sources, and important engagement indicators.

And what is the end result?

Highly customized, deeply focused, engaging content to make casual visitors into loyal consumers. With this kind of data-driven info on hand, you have the power to make substantially improved decisions and get better ROI as well.
That’s how you create brand loyalty.

Some tips to revive your content marketing through 

Optimize – Optimize an article/video and draw the loyal readers in your niche.

Cross promote – Find the content piece that is doing really well in social circles and cross promote it on every relevant channel.

Explore virality – Optimize your videos for better performance and never miss on viral traffic opportunities.

Traffic sources – Generate the best possible traffic while giving the importance to the right sources.

Handle online negativity – Nothing kills content faster than ignorance about your audience’s feelings. Real-time metrics will let you know the origin of the negative feedback.

Quick response to feedback – Monitor the customer feedback and put more investment into a post that is doing really well.

Conclusion

The math on this is simple. The sooner you get informed, the earlier you can make the decision and faster you can make your content perform to its potential. As a publisher or an editor, you need to constantly think about the goals that you want to achieve. To capitalize on the critical insights, you need to act in the first few minutes. If you do it right, this is one approach that will make or break your content marketing efforts. At the end of the day, success in content marketing is all about making great decisions.

With the help of Real-Time measurement, you can streamline videos/articles, and harness the actual power of your content.

 is one tool that has the power to become the backbone of your optimizing operations, especially when the present world is cluttered with too much content. You need powerful social insights, and proper contextual background, to understand and maximize the relevancy of your content properties. This is exactly what  offers.

You save time, money, resources, and reputation.

When you engage with people on-the-fly, you end up leveraging your content for the maximum impact. This way you keep an eye on your current conversations and use up-to-the-minute information by actually listening to your readers. It’s the best time to wake up to the challenge and optimize your content to increase your visibility right away.
..the question is, are you ready for the next level of content optimization?

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